Materialistic society is 'damaging' children: poll

Commenting on the results of the poll, chief executive of the Childrens Society Bob Reitemeier said: "As adults we have to take responsibility for the current level of marketing to children. To accuse children of being materialistic in such a culture is a cop out. Unless we question our own behaviour as a society we risk creating a generation who are left unfulfilled through chasing unattainable lifestyles." click here for the whole article